![]() What it measures: Engagement measures the total number of times someone clicked or saved your Pin. Plus, saved pins net you extra brand exposure since saves also show up on follower feeds. Think of it this way - if they’re saving your Pins, they care about your content. This metric shows how well your Pins and content resonate with your audience. Why it matters : Saves are kind of a big deal. They tell you how many times someone saved your Pin to one of their boards. What it measures : Saves (formerly known as Repins) are pretty self-explanatory. For example, this can happen if a popular Pin is saved to many boards on the platform. If your impressions are higher than your total audience, it means some people saw your Pin many times. ![]() Why it matters: Unlike impressions, the total audience metric tells you how many individuals saw your Pin. You can also view the total monthly audience for a 30-day view of this metric. What it measures: Total audience measures the number of unique users who saw your Pin in a given period. Reviewing impressions on your top content can help you improve future Pins. It says that your content is on-trend or worked well with the Pinterest algorithm. A high Pin impression rate is a good thing. Why it matters: Impressions tell you how often people see your Pins on the platform (a bit like views!). Keep in mind that the same user can log multiple impressions. Your Pins can appear on the homepage, on another user’s board, or on Pinterest search results. What it measures: Impressions measure the number of times your Pins were shown on a user’s screen. Let’s dive into the top 16 Pinterest business analytics you should track. In other words, Pinterest supplies analytics to help you and them. You won’t understand the value of the platform without a way to track how well your campaigns perform. Sure, numbers are fun, but social media networks provide you with analytics for a reason. 16 metrics to track with Pinterest Analytics (and how to read them) Some charts need a minimum amount of information to display. Note: The data Pinterest provides in analytics is an estimate. From your profile, you can also tap Business Hub to see how your content is performing Scroll down to the Your analytics section and tap See moreĤ. Tap your profile photo in the bottom rightģ. How to access Pinterest analytics on mobileĢ. Trends to see what’s popular on Pinterest.Conversion Insights to track paid campaigns.Audience Insights for follower analytics.To navigate to the other analytics from the drop-down menu, simply click on Analytics and select: Select Overview to track the performance of your Pins and boardsĤ. Click Analytics in the top left corner to show the drop-down menuģ. Log in to your Pinterest business accountĢ. How to access Pinterest analytics on desktopġ. There are two ways to check Pinterest analytics: Desktop and mobile. Not sure how? Follow these simple steps, then return here.) (First, make sure you’ve got a business Pinterest account. Save time and easily promote your brand with professional designs. Bonus: Download your free pack of 5 customizable Pinterest templates now.
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